Client background
Work Horse Tech Limited is a leading Industrial Gas Plant Installation and Maintenance company in Warri, Nigeria. Their team comprises of professionals with over 15 years in the Oil and Gas Industry, and they are committed toward providing value-added solutions that improve lives, keep the environment safe, and drive business results for their clients.
What we did
Branding
Website design
Digital marketing
Copywriting
Brand Collateral
Client insight
Work Horse Tech Limited contacted us to help them audit their brand and website, create digital marketing strategy to enable them establish their online presence, communicate their message consistently and attracts new clients.
Our solution
We launched a design thinking method to help Work Horse Tech Ltd achieve their goals, we had a meeting with the director to understand his vision for the company, research their industry for insights and audit their existing brand assets: logo, colors and website to help us align our strategies.
We designed a new logo that define the brand, created brand stlye guide to help them manage their brand assets across platforms, and produced brand marketing collaterals (business card, letterhead and ID card) which enable them communicate consistently with their targeted audience offline.
We then redesigned their entire website and upgraded it to a progressive web app (PWA), because the former website had poor user interface (UI), loads at 7.1s on mobile which is too slow compared to Google website speed recommendation ( under 3s), and it wasn't index on Google due to onpage and technical SEO issues - invalid rel canonical, no schema markup, no sitemap nor favicon.
We also change the domain name of their website from "www.workhorsetechltd.com" to "www.workhorse.com.ng" which is shorter, easy to remember and more SEO friendly upon approval from Work Horse Tech's Director.
Finally we created a digital marketing strategy to help Work Horse Tech Ltd establish their online presence and attract more customers - we created and optimized Google Business Profile as part of our local SEO strategy; we also created Facebook , Instagram and LinkedIn business pages, and run several Facebook and Instagram Ad campaigns to create brand awareness and generate new leads.
The Result
Work Horse Tech Ltd now has a new brand identity that is simple and distinct, which clearly represent the brand and can be used consistently across multiple brand assets including digital and print.
The new website is a Progressive Web App - it loads faster (under 3s), secure against cross-site scripting [XSS] attacks, installable on mobile phone and computer, works without network or data connection, with bright/dark theme and microanimations.
Its user interface (UI), content structure and hierarchy are properly designed to reflect the brand and what they offer, increasing user engagement and conversion.
The website performance score was improved from 55% to 99% on mobile and 80% to 93% on desktop respectively with onpage and technical SEO issues fixed, and the website was successfully index on Google.
Their online presence was established, we were able to get them to rank on #1, #2 and #3 on Maps and Google Search first page for some of their targeted keyword (eg "gas plant installation in warri", "truck calibration in warri", "fire system installation in warri") using SEO strategy.
You can visit Work Horse Tech Limited website - www.workhorse.com.ng
Our clients speak
I found Simtech Creative when I was trying to get my company Work Horse Tech Limited online.
We discussed about my website and the digital marketing services that will enable my company get online visibility, we reached an agreement on what we need to do, I was also given a payment plan that was cost effective.
Simtech redesign my company logo, design a new website that loads faster, created Google Business Profile, Facebook, Instagram and LinkedIn pages for my company.
The results was great, beyond the bench mark we had initially, .
I recommend you do business with Simtech Creative anytime.
