In this terms - When we speak of "Simtech”, "Simtech Creative", "Simtech™”, "Simtech Creative™", “we”, “us”, and “our”, we mean Simtech Creative Limited and its affiliates.

In this terms - “you” “your”, "user" or "people" refers to any individual or organization (a legal entity such as business, company, school or non-profit) and its affiliates using our services.

In this terms - Services refers to any products or services offered by Simtech™ such as strategy, branding, website design, digital marketing, training including our including our website (https://www.simtech.com.ng).

In this terms - Site refers to our website or Web App.

Organization is a legal entity such as business, company, school or non-profit (not an individual).

Content refers to any kind of material include text, graphics, images, audio, video, audio-visual, interaction, software and files, created for the purpose of education, information or entertainment.

Appropriate mean suitable, civil, social, moral or generally accepted standards.

Inappropriate means unsuitable offensive, harassing, abusive, harmful, hateful, stalking, misleading, defrauding, defaming, illegally impersonating, pornographic, spamming.

Alter means to change, modify, obscure, reproduce, reformat, restructure, adapt, transform, translate, create derivative works from or otherwise.

Share means to communicate, publish, distribute, disseminate, transmit, display, transfer, assign, broadcast or otherwise.

Sell refers to the act of exchancing for money or its equivalent. This include to trade, rent, lease, license, franchise, transfer, assign, merge, advertise, barter or otherwise.

Store means to save, host, preserve, hold or keep in any format.

Channel refers to any medium use for sharing such as website, email, telephone, online, television, radio, in-person, print, any medium now known or developed in the future.

Rights are legal, social, ethical, or moral entitlements including copyright, trademark right, intellectual property right, privacy right, data protection right.

Lawful means legal, ethical, without violating or infringing any third-party, not a subject of any threat, legal proceedings or other similar complaint in any jurisdiction.

Unlawful means unethical, illegal, violating or infringing third-party, capable of giving rise to threat, legal action or similar complaint against a person or organization.

Applicable laws refer to rules, regulations, sanctions and permits including consumer protection laws, intellectual property laws, tax laws, human trafficking laws, export control, data protection and privacy laws.

Personal means doesn’t extend anyone else.

Transferable means allowed to assign to someone else.

Non-transferable means not allowed to assign to anyone else.

Sub-licensable means the ability to grant sublicenses.

Worldwide means valid or relevant anywhere in the world.

Non-exclusive means that we can license our services to others.

Non-exclusive means that you can license your content to others.

Royalty-free means there are no monetary fees for this license.

Retained rights refers to any specific rights that we preserved after a content or project is transferred. For example, we may feature logo design or digital marketing work we delivered to client on our website, social media platforms or print.

Perpetuel refers to the right that is indefinite or without expiring date.

Fair use is a legal doctrine that allows limited use of copyrighted material without permission for specific purposes such as criticism, comment, news reporting, teaching, scholarship, and research

Core Web Vitals are a set of metrics that measure the loading time, interactivity, and visual stability of web pages. They are used by Google to rank web pages in search results.

Web standards are the formal, non-proprietary standards and other technical specifications that ensure web pages are accessible to everyone, regardless of the device or browser they are using.

HTML (HyperText Markup Language) is the foundation of all web pages. It is used to define the structure and content of a web page.

CSS (Cascading Style Sheets) is used to control the appearance of web pages. It can be used to change the font, color, size, and layout of elements on a web page.

JavaScript is a programming language that can be used to add interactivity to web pages. It can be used to create animations, pop-ups, and other dynamic features.

PHP (Hypertext Preprocessor) is a server-side scripting language that is used to create dynamic web pages and web applications. It is a popular language for developing WordPress websites.

WordPress is a content management system (CMS) that is used to create and manage websites. It is a popular CMS for creating blogs, news websites, and e-commerce websites.

JSON (JavaScript Object Notation) is a lightweight data-interchange format. It is often used to transmit data between web server and browser.

Structured data is a way of organizing data so that it can be easily understood by machines. It is often used to markup web pages to enable search engines index, rank and display them better.

Ranking is the process by which search engines determine the order in which websites appear in search results. There are many factors that affect ranking, including the quality of the content, the number of backlinks, and the use of structured data.

Multi-channel is the use of various channels to reach a target audience. This could include traditional such as print, television and radio, as well as digital such as search engine, social media and email.

Multi-channel marketing is the use of various marketing channels to reach and engage customers. This could include print, television, radio, search engine, social media and email marketing.

Strategy is a long-term plan for achieving a specific goal. A marketing strategy typically includes goals, target audience, high-quality content, channels, budget, and tactics.

Social media strategy is a plan for using social media platforms to reach and engage with target audiences. It typically includes goals, target audience, content creation, and monitoring.

Search engine optimization (SEO) strategy is a long-term plan for improving a website's or Google Business Profile ranking in search engines.

Search engine marketing (SEM) strategy is a plan for using search engine advertising platforms to reach target audiences.

Search engine strategy is a plan for using search engine optimization and advertising platforms to reach target audiences.

Email strategy is a plan for using email marketing to communicate with and nurture leads and customers. It typically includes goals, target audience, email list building, and email content creation.

Tactics are the specific actions that are taken to implement a strategy or achieve a goal. In marketing, tactics might include SEO, social media, email, and display advertising.

Social media tactics are the specific actions that are taken to implement a social media strategy. They might include content creation, optimization, advitising and monitoring.

Search engine optimization (SEO) tactics are the specific actions that are taken to implement an SEO strategy. They might include keyword research, content creation and optimization, and link building.

Email tactics are the specific actions that are taken to implement an email strategy. They might include list building, content creation, and marketing automation.

Search engine marketing (SEM) tactics are the specific actions that are taken to implement a search engine advertising strategy. They might include ad copy creation, targeting, and bidding.

API

API (Application Programming Interface) is a set of routines, protocols, and procedures that allow two pieces of software to communicate with each other. APIs are often used to access data from a remote server.

Search Engine Optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs).

Social media marketing (SMM) is the use of social media platforms like Facebook, Instagram, and LinkedIn to promote a product or service.

Content marketing is a strategy that involves creating and sharing valuable content to attract, engage, and retain a target audience.

SEM

Search engine marketing (SEM) is a broader term that encompasses SEO as well as paid advertising on search engine.

Website

Website is a collection of web pages that are linked together and accessible via the internet. It can be used to provide information, sell products or services, or connect with others.

Web app is a software application that is delivered over the internet. It is typically accessed through a web browser and do not require installation on the user's computer.

User Interface (UI) is the way that users interact with a website or app.

User Interface (UI) design is focused on making the product or service visually appealing, easy to use and understand.

User Experience (UX) is the overall experience of using a website or app.

User Experience (UX) design is focused on making the product or service easy to use, engaging, and enjoyable.

Wireframe is a visual representation of the layout of a website or app. It is used to plan the structure and functionality of a website or app.

Prototype is a detailed representation of a website or app. It is used to test the funtionality and usability the website or app.

Low fidelity prototype is a prototype that does not include any graphical elements. It is often used to quickly test ideas and concepts of a website or app.

High fidelity prototype is a prototype that looks and feels like the final product. It is typically used to test the usability and functionality of a website or app.

User flow

User flow is a diagram that shows the steps that a user takes to complete a task on a website or app. It is used to identify potential problems and improve user experience.

Sitemap is a diagram that shows the structure of a website. It helps users navigate a website and to improve the website's search engine ranking.

Hierarchy is the arrangement of elements in a way that creates order and structure. It can be used to organize information to make it easy to understand and navigate.

To ideate means to generate new ideas for a product or service.

To sketch means to draw an outline of an idea.

Brand is a name, symbol, design, or any other identifying feature that are used to distinguish one product or service from another.

Great brand is a business or company that is instantly recognizable, memorable, and appealing to its target audience.

Brand identity consists of the visual and verbal elements that represent a business such as name, logo, colors, fonts, images and tone of voice.

Brand asset is any tangible or intangible element that help a company build and maintain its identity. They include the name, logo, tagline, colors, fonts, and imagery.

Brand image is the perception, belief and impression that customers have for your business or company.

Brand heart defines who a brand is, what they stands for, the guiding principles that shape their behaviour and decision-making.

Brand values are the guiding principles that shape a brand's behaviour and decision-making.

Brand message is a concise and clear statement that conveys the story, value proposition and essence of a brand.

Storytelling is the art of using stories to communicate a message. Brand storytelling uses narratives to create an emotional, value-driven connection between customers and the company.

Brand positioning defines how your brand is distinct from competitors and how it fulfills a specific need or desire in the market.

Brand personality determines the tone of voice, style, and manner in which your business communicates.

Brand reputation is the perception and opinion that customers, stakeholders, and the general public hold about a company.

Brand loyalty involves creating a strong connection with customers, leading to repeat business and advocacy.

Brand experience is the overall interaction customers have with a business at every touchpoint.

Brand strategist is a professional who helps businesses develop and implement their brand strategy.

Brand designer is a professional who creates visual elements such as logos, typography, colors for brands.

Brand design is the process of creating the visual identity of a brand. This includes the logo, typography, colors, and overall look and feel of the brand.

A mission statement is the road map between your purpose and vision. It’s what drives you every day to do work that matters; it activates the strategy that delivers results and creates impacts for your brand.

Audience is a any group of people who are exposed to a company or buisness marketing messages.

Target audience is a group of people who are most likely to be interested in a product or service.

Consumers are people who buy and use products and services. They are the target of most marketing campaigns.

Consumer behavior refers to how individuals, groups, and organizations make decisions about what to buy, how much to spend, and where to buy.

Customers are people who have purchased a company's product or service.They are the group who have put their trust and money in a brand.

Lead is a potential customer who has expressed interest in a product or service.

Customer journey is the path that a customer takes from the time they first become aware of a product or service to the time they make a purchase.

Conversion-optimized means that a website is designed to increase a visitor's desire to take action, such as making a purchase or signing up for a newsletter.

Call to action (CTA) is a phrase or button that prompts users to take a specific action, such as clicking a link, signing up for a newsletter, or making a purchase.

Media planning is the process of determining the best way to reach your target audience with your marketing message.

Content distribution is the process of getting your content in front of your target audience and ensuring that it is easy to find and share.

Earned channels are platforms where your content is shared and promoted by others, without you having to pay for it. This includes social media, word-of-mouth, and press mentions.

Owned channels are platforms that you own and control, such as your website, blog, and social media pages.

Paid channels are platforms where you pay to have your content seen by others. This includes social media ad, PPC and display ads.

Key Performance Indicators (KPIs) are quantifiable goals that help us track and measure success of a project.

Market share is the percentage of the total market that a company controls. It is an important measure of a company's success.