Consider this: When you want to buy a car, what product comes to your mind? Perhaps Mercedes-Benz, Toyota, or BMW?
When it's time to buy a phone, do you think of Apple, Samsung, or Infinix?
These considerations illustrate that
consumers
often make choices based on the
reputation
and
association
of brands, not just the products or services themselves.
Product branding for Fertil24 - Port Harcourt, Nigeria
What you can do?
A strong and well-defined
brand strategy
is the foundation upon which a successful business is built. In a crowded marketplace like Nigeria, where consumers have many choices, your brand can be the differentiating factor that sets you apart from competitors.
You can harness the transformative power of
branding
to build your business to hold a distinct place in customer's hearts, influence their purchase decisions, and command premium price for your products or services.
Why you need to be intentional about building your brand
Your brand it not just your fancy logo, catchy tagline, or quality product; it's about the emotional connection your business makes, the trust that it evokes, and the lasting impression it creates in the minds of your customers.
Whether you are selling a luxury car, smartphone, or any other product or service, a well-crafted brand strategy ensures that your business is the first choice that comes to mind when people think about anything relating to your product or services. So, investing in branding is an investment in your company's future.
According to research -
77% of consumers buy from brands that share the same values as they do - Havas Group.
70% of users say it’s important for brands to offer a personalized experience - Stackla report
89% of people are likely to purchase again after a positive brand experience - Salesforce Research
55% of brand first impressions are visual, and color increases brand recognition by up to 80% - Exploding Topics
Brand consistency across platforms increases revenue by up to 23% - Forbes
Simtech Creative™ branding goal
As a top logo design and branding company in nigeria, our branding goal is to help you build a
great brand
that makes meaningful connection, creates positive impact, and fosters customers' loyalty.
We believe businesses can build brands that drive growth and make the world a better through the power of
storytelling,
visuals,
and
experiences.
Our logo design and branding services
Our professional logo design and branding solutions are tailored to meet your business needs, helping you find your voice, connect emotionally with your target audience, and achieve sustainable growth.
We offer brand strategy to enable you nail your
brand heart
and
values,
and build a solid foundation for your business.
We facilitiate brand naming to ensure your business name is easy to remember, pronounced by human and online bots, and resonate with your audience. We design
brand guidelines
(brand style guide, brand manuals) to ensure your brand is visually consistent across all your marketing platforms.
We also design and print marketing materials like business card, letterhead, company brochure, annual report, dairy, product packaging to enable you tell your brand story.
We can help you launch (activate) and market your product and services online using social media marketing and PPC advertising to reach your target audience, and drive business growth.
Below is a list of our strategy, logo design, and branding services
Brand strategy
Brand naming & messaging
Logo design
Brand guidelines design
Design of marketing materials
Product design
Brand marketing
Brand audit
CAC business registration
Our strategy and branding process
We apply design thinking, customer centered and facilitated framework to help you clarify your needs, articulate your brand, map your customer journey, and design a powerful
brand identity
that align with your aspirations to achieve sustainable growth.
Stage 1 – Discovery session
Our discovery process starts by gathering ideas and insights, existing programs, stakeholder input, and industry trends into an engaging and interactive meeting with the client to gain deeper understanding of your brand and business goals.
This approach accelerates the strategic process and help build consensus throughout the entire engagement.
Stage 2 – Design strategy
Together, using design thinking, customer centered and facilitated framework, we clarify your needs and pain points, articulate the brand, map out your customer journey, prioritize your goals and develop strategy that aligns with your business aspirations.
Stage 3 – Look, feel and sound of your brand
We develop the intrinsic and extrinsic qualities of your brand: its personality, functionality, and physical traits. Through strategic use of visual, language and experiences, we ensure these attributes effectively communicate your brand's essence, from logo design to brand guidelines, marketing collateral, product packaging and copywrite.
Stage 4 – Brand messaging
We create marketing campaigns to communicate your brand's unique message in a way that resonates with your target audience. Leveraging multiple customer touch point such as business cards, brochures, videos, social media marketing and beautiful, mobile-friendly website to create brand awareness, build reputation and grow your business.
You can review and recommend changes at every stage before the final branding project is concluded because we want your brand to drive results.
Some of our branding projects
We have helped businesses in Warri, Lagos, Port Harcourt, and other parts of Nigeria create data-driven strategy, design good logo, build memorable brand that win people's hearts and move businesses forward.
I found Simtech Creative when I was trying to get my company Work Horse Tech Limited online.
We discussed about my website and the digital marketing services that will enable my company get online visibility, we reached an agreement on what we need to do, I was also given a payment plan that was cost effective.
Simtech redesign my company logo, design a new website that loads faster, created Google Business Profile, Facebook, Instagram and LinkedIn pages for my company. They also designed and printed my company profile, business card and ID card. The results was great, beyond the bench mark we had initially.
I recommend you do business with Simtech Creative anytime.
Okezie Emmanuel
MD, Work Horse Tech Ltd
- Warri, Nigeria.
I had a strategy session with Simtech and I would say it was a great eye opener. They are professional at what they do and guide you step by step.
They also did Facebook and Instagram Ads for my business Derfini Beauty, as well as optimized our Google Business Profile which has improve our online visibility and get us several clients.
They gave me value for my money and am glad with their services.
Oke Etetafia
Owner, Derfini Beauty
- Warri, Nigeria.
I have been working with Simtech for several years now, and it has been a positive result for my company Samtics Project Nigeria Enterprise.
Simtech Creative has done a lot of jobs for my company, they designed our logo, print all our marketing materials, and setup Facebook and Instagram Ads to promote our Septic Tank (Magic Toilet), and this has helped us get several clients from Warri, Benin, Aba and other places.
I want to thank God for the privilege of working with Simtech because a lot has been achieved during these years not to mentioned the candid business advice. So, I encourage everyone, if you want your business to go far, contact Simtech, and you will thank me later.
Sylva Preye Samson
CEO, Samtics Project
- Warri, Nigeria.
I found Simtech Creative through Google when I was searching for digital marketing company to help me take my business "Petvilla Veterinary Consults" online, we discussed and I signed up for their digital marketing services.
Simtech created Google Business Profile, Facebook and Instagram page, and setup Google business website for my business. They also visited my office and took photographs of my work and products to help me showcase my business online.
They are excellent in their services, I got several clients online through their digital marketing solutions, and I am pleased to retain their services because they brought me out of the cave to a near sky now.
Dr. Victor Adama
Petvilla Veterinary Consults
- Warri, Nigeria.
Simtech Creative is a brand that delivers quality in IT and related services.
Its team of professionals set up the computers in our Departmental E-library and developed a Library Management System (software) which helped us to get full accreditation from National Universities Commission (NUC) earlier this year 2021.
I strongly recommend Simtech Creative to any individual or organization in need of quality IT and related services.
Ese Umukoro, Lecturer
Mass Communication Department,
Delta State University
- Abraka, Nigeria.
We are a complete digital agency, we can also work with you to design a beautiful,
mobile-friendly website
that communicate your brand message to your target audience, and create
result-driven digital marketing
campaigns to generate leads and drive sales for you.
We are ready to help you build a memorable brand that win your customers' hearts and drive business growth. My only question is, are you ready?