Estacy Hair

Brand identity, collateral & digital marketing

Client background

Estacy Hair is a Ghanian luxurious hair brand, they sell 100% pure virgin hair, bone straight, wavy, curly, bouncy and double draw hairs, and hair accessories at wholesale and retail prices.

What we did

Brand identity
Business card
Thank you card
Paper bag
Delivery sticker
Content creation
Social media marketing

Client insight

Estacy Hair partnered with Simtech to create brand and marketing strategies that help them communicate estacy as a luxurious brand that sells high quality human hair at premium prices to targeted customers.

Our solution

We launched a human-centered brand strategy built upon the director's personality of openness and simplicity. We created a brand identity, marketing collateral: business card, branded sticker to label their products, branded paper and nylon bag to package sold products, thank you card to appreciate customers for every purchase, delivery sticker to brand product shipment.

We also created social media handles to enable them communicate with customers and prospects, and run sponsored social media ads to promote the brand and boost sales of their products.

estacy hair brand style guide
Brand style guide of Estacy Hair
estacy hair business card
Printed business card
estacy hair thank you card
Branded appreciation card
estacy hair branded paper bag
Branded paper bag
estacy hair delivery sticker
Branded delivery sticker
estacy hair brand collateral
Brand collateral
Promotional banner
Promotional banner
Estacy Hair Facebook Page
Estacy Hair Facebook page
Brand collateral being used to package ordered hairs

The Result

The new brand was a success, the name resonated easily with their audience, the brand collaterals enabled them to engage with their customers on a personal level, the social media ads activated the brand, created awareness and facilitated the closing of more sales nationwide, it also generated numerous leads that were converted later after the campaign has ended.

"One navy officer called me that he saw our Facebook ad and wants to but hair for his wife, I was surorised and scared at the same time, I thought to myself 'A navy officer buying hair for his wife', so I told him to meet me at a salon, a public place that i believed is safe, to cut the long story short, he showed up, paid for the hair and that's another surprise sale." Esther Ojas - the Managing Director of Estacy Hair.

Our clients speak

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