Client background
Faychees is a Nigerian contemporary brand inspired by a deep connection with the owner's inner self; her flare for fashion and originality.
What we did
Brand identity
Brand guidelines
Application direction
Client insight
Faychees contacted us to help them design a brand identity that will enable them launch their new clothing brand "FAYCHEES" and connect with their targeted audience.
Our solution
We applied design thinking to help Faychees achieve their goals; We had a meeting with Faith Edwins, the owner to understand her inspiration and vision for the brand, we also researched the clothing industry for trends and insights, and design a brand strategy.
We design a new logo and brand guidelines, and develop an application system to give them a clear direction and a feel of how the brand looks in real life.
The Result
Faychess now has a simple, distinct and memorable brand identity that is clearly represent the brand, the brand guidelines and application gave them a clear sense of direction for their designs.
They successfully launched their new clothing brand using the wordmark "FAYCHEES" and the new logo was consistently used across their brand assets including Instagram and Paystack online store.
You can view more of their clothing on their Instagram handle - www.instagram.com/faychees and Paystack online store - https://paystack.shop/faychess
Our clients speak
Wow! Thank you, I love it.
First time I am seeing my brand in a pictorial display of the future.
Thank you.
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