Blog › 7 benefits of Search Engine Marketing
7 benefits of Search Engine Marketing
by Umukoro Simeon
by Umukoro Simeon
You might have heard the word Pay-Per-Click (PPC), Cost-Per-Click (CPC), Search Engine Marketing (SEM) Search engine advertising or Google Ad and you may be wondering what they mean?
Or you have wished your products or services would just pop up on Google first page just as others do when customers search for terms relating to what you offer to enable boost your sales and grow your business?
Don’t worry, we’ve got you covered with the best strategy for getting your products or services to the top of the search results and convert more sales.
In this article, we will discuss “Search Engine Marketing (SEM)”. What this means and some of its benefits and how you can use it to grow your business in an effective way. So, without any further ado, let’s get started.
Search Engine Marketing (SEM) is the promotion of products and services through search engine result pages (SERPs).
When someone searches for anything relating to a product or service on Google, the results that appears at the top and sides of the page with label "Ads" are examples of SEM because advertisers pay when someone click on them and that is why they are referred to as Search Engine Ad, PPC, CPC, Google Ad.
The other results without the label "Ads" are called organic results because it cost nothing to show and nothing when some click on them.
The most known and used search engine is Google, but there are other search engines like Bing, Baidu, Yahoo!, Yandex, DuckDuckGo.
The major difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is that -
SEM - Advertisers bid to get ranked high on search engine result page, and they pay when the Ads are clicked
SEO - Advertisers don’t bid to get ranked, and they also don’t pay when the results are clicked.
Google is the best when it comes to search engine marketing, through Google you can setup various types of Ads such as Text Ads, Image Ads, Video Ads, YouTube Ads and Shopping Ads.
Businesses like yours are already taking advantage of SEM as part of their digital marketing strategies to optimize their sales operations.
SEM is targeted to people who are actively searching for products and services, unlike other advertising medium that shows your Ad to people who may or may not be interested in your products or services. The chances of converting into sales is higher because they are interested in what you offer.
You only pay when someone clicks on the ad and that is why it is referred to as Pay-Per-Click (PPC) or Cost-Per-Click (CPC). When the Ad appears and no one clicks on it, you will not be charged.
You don't need a website to start advertising on search engine, all you need is your business phone number for customers to call you, business location if you want customers to visit your shop or office. You can also drive traffic to your website if you have one.
Your products or services become visible instantly, it gets ranks higher and the ranking can go up to the top of search engine results page (SERP) if you have quality keywords and bid amount. Unlike the organic results (unpaid results) that Google screens with 200+ factors to determine their relevance, and take years to get ranked.
You can set up your ads to only target people near the location of your business
and filter out searchers who are far away because local audiences are eager to
find businesses in their area.
According to Google - ‘near me’ and ‘where to buy’
queries have grown by 200% on Google over the past two years. When customers see
Ads, they are most likely to visit shop or office if it is close to them.
It allows you to target your ideal audience with your brand message. You can optimize your Ad to give you visibility and reach customers who are likely to engage with your business. For example, let’s say you want your ad to target a young, you can find out what keywords they’re searching for, then target them with relevant content.
It is relatively easy to setup and manage. You can create different ads, set budget
and schedules how long you want them to run, pause or stop them any time you want.
This flexibility is one major advantages of SEM.
Google Ads give you instant access to information like top-performing keywords,
impressions, and click-through rates as well as tools that allow you to
measure the performance of your ads and optimize your strategy to run more effective Ads.
We can help you plan, setup and optimize your SEM campaign to drive results and increase your ROI.
Talk to usYou have seen how SEM help businesses get more phone calls, increase store visits and drive website traffic, especially when it is managed successful by someone who understands the nitty-gritty of SEM.
If you sell a product or service, and you need start advertising on search engine even if you don't have a website to drive traffic to your business.
We hope you find this post helpful? Please drop a comment below it will encourage us to publish more content like this.
If you need help setting up your SEM campaign, or you want our team to just do your marketing for you, call us now
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Store means to save, host, preserve, hold or keep in any format.
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Applicable laws refer to rules, regulations, sanctions and permits including consumer protection laws, intellectual property laws, tax laws, human trafficking laws, export control, data protection and privacy laws.
Personal means doesn’t extend anyone else.
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Web standards are the formal, non-proprietary standards and other technical specifications that ensure web pages are accessible to everyone, regardless of the device or browser they are using.
HTML (HyperText Markup Language) is the foundation of all web pages. It is used to define the structure and content of a web page.
CSS (Cascading Style Sheets) is used to control the appearance of web pages. It can be used to change the font, color, size, and layout of elements on a web page.
JavaScript is a programming language that can be used to add interactivity to web pages. It can be used to create animations, pop-ups, and other dynamic features.
PHP (Hypertext Preprocessor) is a server-side scripting language that is used to create dynamic web pages and web applications. It is a popular language for developing WordPress websites.
WordPress is a content management system (CMS) that is used to create and manage websites. It is a popular CMS for creating blogs, news websites, and e-commerce websites.
JSON (JavaScript Object Notation) is a lightweight data-interchange format. It is often used to transmit data between web server and browser.
Structured data is a way of organizing data so that it can be easily understood by machines. It is often used to markup web pages to enable search engines index, rank and display them better.
Ranking is the process by which search engines determine the order in which websites appear in search results. There are many factors that affect ranking, including the quality of the content, the number of backlinks, and the use of structured data.
API (Application Programming Interface) is a set of routines, protocols, and procedures that allow two pieces of software to communicate with each other. APIs are often used to access data from a remote server.
Website is a collection of web pages that are linked together and accessible via the internet. It can be used to provide information, sell products or services, or connect with others.
Web app is a software application that is delivered over the internet. It is typically accessed through a web browser and do not require installation on the user's computer.
User Interface (UI) is the way that users interact with a website or app.
User Interface (UI) design is focused on making the product or service visually appealing, easy to use and understand.
User Experience (UX) is the overall experience of using a website or app.
User Experience (UX) design is focused on making the product or service easy to use, engaging, and enjoyable.
Web experience refers to a user's overall interaction with a website. This includes how fast the site loads to the visual design and finding useful information.
Wireframe is a visual representation of the layout of a website or app. It is used to plan the structure and functionality of a website or app.
Prototype is a detailed representation of a website or app. It is used to test the funtionality and usability the website or app.
Low fidelity prototype is a prototype that does not include any graphical elements. It is often used to quickly test ideas and concepts of a website or app.
High fidelity prototype is a prototype that looks and feels like the final product. It is typically used to test the usability and functionality of a website or app.
User flow is a diagram that shows the steps that a user takes to complete a task on a website or app. It is used to identify potential problems and improve user experience.
Sitemap is a diagram that shows the structure of a website. It helps users navigate a website and to improve the website's search engine ranking.
Hierarchy is the arrangement of elements in a way that creates order and structure. It can be used to organize information to make it easy to understand and navigate.
To ideate means to generate new ideas for a product or service.
To sketch means to draw an outline of an idea.
Conversion-optimized means that a website is designed to increase a visitor's desire to take action, such as making a purchase or signing up for a newsletter.
Call to action (CTA) is a phrase or button that prompts users to take a specific action, such as clicking a link, signing up for a newsletter, or making a purchase.
Multi-channel is the use of various channels to reach a target audience. This could include traditional such as print, television and radio, as well as digital such as search engine, social media and email.
Multi-channel marketing is the use of various marketing channels to reach and engage customers. This could include print, television, radio, search engine, social media and email marketing.
Strategy is a long-term plan for achieving a specific goal. A marketing strategy typically includes goals, target audience, high-quality content, channels, budget, and tactics.
A marketing strategy is a long-term plan for achieving marketing goal. It includes goals, target audience, high-quality content, channels, budget, and tactics.
Search engine optimization (SEO) strategy is a long-term plan for improving a website's or Google Business Profile ranking in search engines.
Search engine marketing (SEM) strategy is a plan for using search engine advertising platforms to reach and engage with target audience.
Search engine strategy is a plan for using search engine optimization and advertising platforms to reach and engage with target audience.
Email strategy is a plan for using email marketing to communicate with and nurture leads and customers. It typically includes goals, target audience, email list building, and email content creation.
Tactics are the specific actions that are taken to implement a strategy or achieve a goal. In marketing, tactics might include SEO, social media, email, and display advertising.
Search engine optimization (SEO) tactics are the specific actions that are taken to implement an SEO strategy. They might include keyword research, content creation and optimization, and link building.
Email tactics are the specific actions that are taken to implement an email strategy. They might include list building, content creation, and marketing automation.
Search engine marketing (SEM) tactics are the specific actions that are taken to implement a search engine advertising strategy. They might include ad copy creation, targeting, and bidding.
Search Engine Optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs).
Content marketing is a strategy that involves creating and sharing valuable content to attract, engage, and retain a target audience.
Search engine marketing (SEM) is a broader term that encompasses SEO as well as paid advertising on search engine.
Pay per click (PPC) is a type of advertising on search engine where you pay every time your content is clicked by users.
Brand is a name, symbol, design, or any other identifying feature that are used to distinguish one product or service from another.
Great brand is a business or company that is instantly recognizable, memorable, and appealing to its target audience.
Memorable brand is a business or company that comes to mind first when people think about anything relating to its products or services.
Brand identity consists of the visual and verbal elements that represent a business such as name, logo, colors, fonts, images and tone of voice.
A good logo is a visually appealing, simple and distinctive graphic symbol that represents a brand.
Brand asset is any tangible or intangible element that help a company build and maintain its identity. They include the name, logo, tagline, colors, fonts, and imagery.
Brand image is the perception, belief and impression that customers have for your business or company.
Brand heart defines who a brand is, what they stands for, the guiding principles that shape their behaviour and decision-making.
Brand values are the guiding principles that shape a brand's behaviour and decision-making.
Brand message is a concise and clear statement that captures the essence of what the brand stand for and the values it offers.
Brand story is the narrative of a company; its vision, mission and values. It explains how and why a brand exists.
Storytelling is the art of using stories to communicate a message. Brand storytelling uses narratives to create an emotional, value-driven connection between customers and the company.
Brand positioning defines how your brand is distinct from competitors and how it fulfills a specific need or desire in the market.
Brand personality determines the tone of voice, style, and manner in which your business communicates.
Brand reputation is the perception and opinion that customers, stakeholders, and the general public hold about a company.
Brand loyalty involves creating a strong connection with customers, leading to repeat business and advocacy.
Brand experience is the overall interaction customers have with a business at every touchpoint.
Brand strategist is a professional who helps businesses develop and implement their brand strategy.
Brand strategy refers to the comprehensive, long-term plan that outlines how a brand will achieve its goals and objectives.
Brand designer is a professional who creates visual elements such as logos, typography, colors for brands.
Brand design is the process of creating the visual identity of a brand. This includes the logo, typography, colors, and overall look and feel of the brand.
A mission statement is the road map between your purpose and vision. It’s what drives you every day to do work that matters; it activates the strategy that delivers results and creates impacts for your brand.
Audience is a any group of people who are exposed to a company or buisness marketing messages.
Target audience is a group of people who are most likely to be interested in a product or service.
Consumers are people who buy and use products and services. They are the target of most marketing campaigns.
Consumer behavior refers to how individuals, groups, and organizations make decisions about what to buy, how much to spend, and where to buy.
Customers are people who have purchased a company's product or service.They are the group who have put their trust and money in a brand.
Lead is a potential customer who has expressed interest in a product or service.
Customer journey is the path that a customer takes from the time they first become aware of a product or service to the time they make a purchase.
Media planning is the process of determining the best way to reach your target audience with your marketing message.
Content distribution is the process of getting your content in front of your target audience and ensuring that it is easy to find and share.
Earned channels are platforms where your content is shared and promoted by others, without you having to pay for it. This includes social media, word-of-mouth, and press mentions.
Owned channels are platforms that you own and control, such as your website, blog, and social media pages.
Paid channels are platforms where you pay to have your content seen by others. This includes social media ad, PPC and display ads.
Key Performance Indicators (KPIs) are quantifiable goals that help us track and measure success of a project.
