Work Horse Tech Limited web app with dark theme enabled

Branding, logo design, marketing collateral, web development and digital marketing for Work Horse Tech Ltd

What we did

  • Brand strategy
  • Logo design
  • Copywriting
  • Marketing collateral
  • UI/UX design
  • Web development
  • Cloud web hosting
  • Social media marketing
  • Search Engine Optimisation

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About Work Horse Tech Limited

Work Horse Tech Limited is a leading Industrial Gas Plant Installation and Maintenance company in Warri, Nigeria. Their team comprises of professionals with over 15 years in the Oil and Gas Industry, and they are committed toward providing value-added solutions that improve lives, keep the environment safe, and drive business results for their clients.

Client insight

Work Horse Tech Limited contacted us to help them audit their brand and website, create digital marketing strategy to enable them establish their online presence, communicate their message consistently and attracts new clients.

Work Horse Tech Limited former brand identity
Work Horse Tech former brand identity
Work Horse Tech Ltd former website user interface (UI)
Work Horse Tech former website user interface (UI) - Scroll the phone screen laptop screen to see more
Former website performance score
Work Horse Tech former mobile desktop website performance score
Former website desktop user interface (UI) design
Work Horse Tech former desktop website user interface (UI)
Former mobile/desktop performance score
Work Horse Tech former desktop website mobile website user interface (UI) and performance score

Our logo design, branding, web development and marketing solutions

We launched a design thinking method to help Work Horse Tech Ltd achieve their goals, we had a meeting with the director to understand his vision for the company, research their industry for insights and audit their existing brand assets: logo, colors and website to help us align our strategies.

We designed a new logo that define the brand, created brand stlye guide to help them manage their brand assets across platforms, and produced brand marketing collaterals (business card, letterhead and ID card) which enable them communicate consistently with their targeted audience offline.

We then redesigned their entire website and upgraded it to a progressive web app (PWA), because the former website had poor user interface (UI), loads at 7.1s on mobile which is too slow compared to Google website speed recommendation ( under 3s), and it wasn't index on Google due to onpage and technical SEO issues - invalid rel canonical, no schema markup, no sitemap nor favicon.

We also change the domain name of their website from "www.workhorsetechltd.com" to "www.workhorse.com.ng" which is shorter, easy to remember and more SEO friendly upon approval from Work Horse Tech's Director.

Finally we created a digital marketing strategy to help Work Horse Tech Ltd establish their online presence and attract more customers - we created and optimized Google Business Profile as part of our local SEO strategy; we also created Facebook , Instagram and LinkedIn business pages, and run several Facebook and Instagram Ad campaigns to create brand awareness and generate new leads.

The logo and brand manual we designed for Work Horse Tech Ltd

  • Pryce Ferdinand new brand identity design strategy
    Pryce Ferdinand new logo design strategy
  • Pryce Ferdinand new logo
    Pryce Ferdinand new logo
  • Anatomy of Pryce Ferdinand new logo
    Anatomy of Pryce Ferdinand new logo
  • Distinctiveness of the new logo - Google Image Search Result
    Distinctiveness of the new logo - Google Image Search Result
  • Distinctiveness of the new logo - Bing Image Search Result
    Distinctiveness of the new logo - Bing Image Search Result
  • Pryce Ferdinand brand identity
    Pryce Ferdinand brand identity
  • Background adaptability of the new brand identity
    Background adaptability of the new brand identity
  • Black and white adaptability of the brand identity
    Black and white adaptability of the brand identity
  • White and black adaptability of the brand identity
    White and black adaptability of the new brand identity
  • White and red adaptability of the brand identity
    White and red adaptability of the new brand identity
  • Responsiveness of the new brand identity
    Responsiveness of the new brand identity
  • Minimun clear space around the new brand identity
    Minimun clear space around the new brand identity
  • Typeface of the new brand identity
    Typeface of the new brand identity
  • Business card design
    Business card design
  • Letterhead and folder design
    Letterhead and folder design
  • Table calendar design
    Table calendar design
  • Outdoor office signage design
    Outdoor office signage design
  • Branded shirt and helmet desig
    Branded shirt and helmet design
  • Branded coverall and helmet design
    Branded coverall and helmet design
Work Horse Tech Ltd new logo design strategy
Work Horse Tech Ltd new logo design strategy
Work Horse Tech Ltd new logo design - White and black
Work Horse Tech Ltd new logo design - White and black
Work Horse Tech Ltd new logo design - Black and white
Work Horse Tech Ltd new logo design - Black and white
Work Horse Tech Ltd new brand identity
Work Horse Tech Ltd new brand identity
Google Image Search result - Uniqueness of the new brand identity
Google Image Search result - Uniqueness of the new brand identity
Microsoft Bing Image Search result - Uniqueness of the new brand identity
Microsoft Bing Image Search result - Uniqueness of the new brand identity
Responsiveness of the new brand identity - Legible at different sizes
Responsiveness of the new brand identity - Legible at different sizes
Work Horse Tech Ltd brand color palette
Brand color palette
Work Horse Tech Ltd brand typeface
Brand typeface

Brand collateral

Work Horse Tech Ltd business card
Brand marketing collateral - Printed business card
Work Horse Tech Ltd letterhead
Brand marketing collateral - Printed letterhead

UI/UX design

Mobile/Desktop website design -Low fidelity prototype
Mobile website design - Low fidelity prototype Desktop website design - Low fidelity prototype
Desktop/Mobile website prototype - Low fidelity
Mobile website prototype - Low fidelity Desktop website prototype - Low fidelity

Web design and development

Work Horse Tech ltd new website
New web app - Scroll the phone screen laptop screen to see more
Work Horse Tech ltd new website with dark theme enabled
New website with dark theme enabled - Scroll the phone screen laptop screen to see more
  • Progressive Web App (PWA) - Installable on desktop
    Website is installable on desktop device Progressive Web App (PWA) - Installed and launched on mobile phone
  • Progressive Web App (PWA) - Installed on mobile phone
    Website design with dark theme enabled Website user interface (UI) with bright/dark theme, menu and performance score - Core Web Vitals
  • Progressive Web App (PWA) - Installable on desktop
    Tablet device - website user interface (UI) design
  • Progressive Web App (PWA) - Installable on desktop
    Tablet website UI design with dark theme enabled
  • Progressive Web App (PWA) - Installed on mobile phone
    Progressive Web App (PWA) - Installed and launched on mobile phone Progressive Web App (PWA) - Installable on desktop computer
  • Progressive Web App (PWA) - Installable on desktop
    Website UI design with dark theme, menu and performance score - Core Web Vitals Desktop website UI with dark theme enabled
  • Mobile/Desktop website homepage with micro animations
    Website landing page UI design with micro animations
  • Mobile/Desktop homepage with dark theme enabled
    Website landing page UI design with dark theme enabled
  • Google PageSpeed Insights performance score
    Website performance score - Core Web Vitals
  • Rank #1 on Google Search and Maps through SEO strategy
    Rank #1 on Google Search and Maps through SEO strategy
  • Work Horse Tech Ltd Facebook page
    Work Horse Tech Ltd Facebook page

SEO and social media marketing

  • Rank #1 on Google Search and Maps through SEO strategy
    Rank #1 on Google Search and Maps through SEO strategy
  • Work Horse Tech Ltd Facebook page
    Work Horse Tech Ltd Facebook page
  • Facebook Ad - Video campaign
    Facebook Ad - Video campaign
  • Comments of leads from Facebook Ad campaign
    Comments of leads from Facebook Ad
  • More comments of Facebook leads
    More comments of Facebook leads

The Result

Work Horse Tech Ltd now has a new brand identity that is simple and distinct, which clearly represent the brand and can be used consistently across multiple brand assets including digital and print.

The new website is a Progressive Web App - it loads faster (under 3s), secure against cross-site scripting [XSS] attacks, installable on mobile phone and computer, works without network or data connection, with bright/dark theme and microanimations.

Its user interface (UI), content structure and hierarchy are properly designed to reflect the brand and what they offer, increasing user engagement and conversion.

The website performance score was improved from 55% to 99% on mobile and 80% to 93% on desktop respectively with onpage and technical SEO issues fixed, and the website was successfully index on Google.

Their online presence was established, we were able to get them to rank on #1, #2 and #3 on Maps and Google Search first page for some of their targeted keyword (eg "gas plant installation in warri", "truck calibration in warri", "fire system installation in warri") using SEO strategy.

You can visit Work Horse Tech Limited website - www.workhorse.com.ng

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