Pryce Ferdinand Eng. Ltd web app with dark theme enabled
Pryce Ferdinand responsive website design

Client background

Pryce Ferdinand Engineering Nigeria Limited is an indigenous engineering company offering engineering design, fabrication, sandblasting and painting, galvanization, valve calibration and re-certification, scaffolding, leasing of equipment, general supplies and procurement services to the Nigeria oil and gas industry.

What we did

Logo redesign
Brand guidelines
Website design

Client insight

Pryce Ferdinand needed a versatile logo and user friendly website to enable them communication the company's culture to their customers and partners, as well as attract new clients through enriched brand experience.

Our solution

We had discussions with Mr. Iguodala Bright, director of Pryce Ferdinand to clearly understand what the company's culture, their business goals and how we can help them get the desired results.

We reviewed their existing logo and other brand assets, researched the company and their industry to get more insights to enable create data-driven strategy for the brand identity and website design.

From our findings, Pryce Ferdinand former logo was complex and tries to be too many things - It had work bench, bar and the company's acronym.

It also has too many inharmonious colours (orange, burnt orange, grey, red and black), some graphical elements of the logo get lost when used on difference applications and it was very difficult to pair with the brand name “Pryce Ferdinand Engineering Nigeria Limited”.

The new brand identity we design for Pryce Ferdinand is simple, memorable and distinct. It consist of perfectly crafted letter “F" and “P” with consistent negative space (space between the two letters) that work in harmony to produce a powerful letter “P”, and it is design to endure for a long time as the brand evolves.

Our web development process went from ideation, content creation, building of the site map, to sketching the user flow of the website to ensure it is easy to navigate and delivers good user experience.

We also design low-fidelity and hi-fidelity prototypes, then develop the website using modern web programming technologies - HTML, CSS, Bootstrap Framework, JavaScript, PHP and JSON. We also setup structured data and embed their Google Maps address.

Website Design

Progressive Web App (PWA) - Installed on mobile phone
Pryce Ferdinand website ui design
Pryce Ferdinand Eng. Ltd homepage
Pryce Ferdinand homepage - scroll the phone screen laptop screen to see more
Pryce Ferdinand Eng. Ltd homepage with dark mode enabled
Scroll the phone screen laptop screen - Dark theme enabled.
PWA quality score - Google
Website design with dark theme enabled Mobile UI with bright/dark theme, navigation and performance score - Core Web Vitals
Email verification using OTP, button or link
Home page with Dark Theme enabled user interface (UI).
Registration page with RSA ID number validated
Services page user interface (UI).
RSA ID verification and Flutterwave payment gateway
Projects page user interface (UI).
Successful RSA ID verification and registration
Contact page user interface (UI).

The Result

Pryce Ferdinand Engineering Nigeria Limited now has a new brand identity and website.

The new logo we designed for them is simple, distinct and versatile, it works well on several applications and can be used consistently across platforms - digital and print.

The website we developed for Pryce Ferdinand is a Progressive Web App (PWA) - Beautiful, fast-loading, accessible and secure website with micro animations, bright/dark theme, installable (on mobile and computer) and works across all browsers.

It was also optimised for Google Search and Bing Search to rank high and display rich results with Pryce Ferdinand brand name, logo, services and contact details on Search Results.

You can visit Pryce Ferdinand website -

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