Pryce Ferdinand Engineering Nigeria Limited is an indigenous engineering company offering engineering design, fabrication, sandblasting and painting, galvanization, valve calibration and re-certification, scaffolding, leasing of equipment, general supplies and procurement services to the Nigeria oil and gas industry.
What we did
Pryce Ferdinand needed a versatile logo and user friendly website to enable them communication the company's culture to their customers and partners, as well as attract new clients through enriched brand experience.
We had discussions with Mr. Iguodala Bright, director of Pryce Ferdinand to clearly understand what the company's culture, their business goals and how we can help them get the desired results.
We reviewed their existing logo and other brand assets, researched the company and their industry to get more insights to enable create data-driven strategy for the brand identity and website design.
From our findings, Pryce Ferdinand former logo was complex and tries to be too many things - It had work bench, bar and the company's acronym.
It also has too many inharmonious colours (orange, burnt orange, grey, red and black), some graphical elements of the logo get lost when used on difference applications and it was very difficult to pair with the brand name “Pryce Ferdinand Engineering Nigeria Limited”.
The new brand identity we design for Pryce Ferdinand is simple, memorable and distinct. It consist of perfectly crafted letter “F" and “P” with consistent negative space (space between the two letters) that work in harmony to produce a powerful letter “P”, and it is design to endure for a long time as the brand evolves.
Our web development process went from ideation, content creation, building of the site map, to sketching the user flow of the website to ensure it is easy to navigate and delivers good user experience.
Pryce Ferdinand Engineering Nigeria Limited now has a new brand identity and website.
The new logo we designed for them is simple, distinct and versatile, it works well on several applications and can be used consistently across platforms - digital and print.
The website we developed for Pryce Ferdinand is a Progressive Web App (PWA) - Beautiful, fast-loading, accessible and secure website with micro animations, bright/dark theme, installable (on mobile and computer) and works across all browsers.
It was also optimised for Google Search and Bing Search to rank high and display rich results with Pryce Ferdinand brand name, logo, services and contact details on Search Results.
You can visit Pryce Ferdinand website - www.pryceferdinand.com
Our clients speak
The website design is beautiful, the dark is very cool.
I like the new logo, colors, and everything you did.
Thank you so much for everything.