We had discussions with Mr. Iguodala Bright, director of Pryce Ferdinand to clearly understand what the company's culture, their business goals and how we can help them get the desired results.

We reviewed their existing logo and other brand assets, researched the company and their industry to get more insights to enable create data-driven strategy for the brand identity and website design.

From our findings, Pryce Ferdinand former logo was complex and tries to be too many things - It had work bench, bar and the company's acronym.

It also has too many inharmonious colours (orange, burnt orange, grey, red and black), some graphical elements of the logo get lost when used on difference applications and it was very difficult to pair with the brand name “Pryce Ferdinand Engineering Nigeria Limited”.

The new brand identity we design for Pryce Ferdinand is simple, memorable and distinct. It consist of perfectly crafted letter “F" and “P” with consistent negative space (space between the two letters) that work in harmony to produce a powerful letter “P”, and it is design to endure for a long time as the brand evolves.

Our web development process went from ideation, content creation, building of the site map, to sketching the user flow of the website to ensure it is easy to navigate and delivers good user experience.

We also design low-fidelity and hi-fidelity prototypes, then develop the website using modern web programming technologies - HTML, CSS, Bootstrap Framework, JavaScript, PHP and JSON. We also setup structured data and embed their Google Maps address.