Work Horse Tech Limited

Rebranding, website redesign and digital marketing

Client background

Work Horse Tech Limited is a leading Industrial Gas Plant Installation and Maintenance company in Warri, Nigerian. Their team comprises of professionals with over 15 years in the Oil and Gas Industry, and they are committed toward providing value-added solutions that improve lives, keep the environment safe, and drive business results for their clients.

What we did

Rebranding
Website redesign
Digital marketing
Copywriting
Brand Collateral

Client insight

Work Horse Tech Limited contacted us to help them audit their brand and website, create digital marketing strategy to enable them communicate their message consistently, connect with existing customers and attracts new clients.

Our solution

We launched a design thinking brand strategy to help Work Horse achieve them goals, studied their brand, audited the existing website, research their industry for trends and insights.

We created a new brand identity and guidelines because the former logo doesn't define the brand, it was not distinct and appropriate, and the former brand had no brand style guide.

We redesign their website because the former website had poor user interface (UI), loads at 7.1s on mobile which is too slow compared to Google website speed recommendation of under 3s, and it wasn't index on Google due to onpage and technical SEO issues - invalid rel canonical and URL, no schema markup, no sitemap nor favicon.

We also created and optimized Google Business Profile, Facebook, Instagram and LinkedIn business pages for Work Horse to help them communicate with their audience and increase their online visibility.

Work Horse Tech Limited former brand identity

Former brand identity

Website audit for Work Horse Tech Limited by Simtech Creative

Former website user interface (UI)

Former website performance audit

Website performance score of Work Horse Tech Limited former website

Former website desktopmobile performance score

Work Horse Tech Limited new brand identity designed by Simtech Creative

New brand identity for Work Horse Tech Limited

Responsiveness of Work Horse Tech Limited new brand identity designed by Simtech Creative

Responsiveness of the new brand identity - Legible at different sizes

Responsiveness of Work Horse Tech Limited new brand identity color palette and typography designed by Simtech Creative

Color palette & Typography of the new brand

Website low fidelity prototype designed by Simtech Creative for Work Horse Tech Limited

New mobiledesktop website prototype - Low fidelity

Website low fidelity prototype designed by Simtech Creative for Work Horse Tech Limited

DesktopMobile website prototype - Low fidelity

new website design by Simtech Creative for Work Horse Tech Limited

New website design

New website performance audit

Website performance score by Simtech Creative for Work Horse Tech Limited redesigned website

New website mobiledesktop performance score

Website performance score by Simtech Creative for Work Horse Tech Limited redesigned website

New website desktopmobile performance score

Progressive Web App designed by Simtech Creative for Work Horse Tech Limited

Progressive Web App (PWA) - Fast, secure & installable website screenshot

Digital marketing service - Work Horse Tech Limited ranking #1 on Google through our SEO strategy

Work Horse Tech Limited ranking #1 on Google through our SEO strategy

Digital marketing service - Work Horse Tech Limited Facebook business page

Work Horse Tech Limited Facebook page

The Result

Work Horse now has a new brand identity that is simple, distinct and clearly represent the brand, and can be used consistently across multiple brand assets including digital and print.

The new website is a progressive web app (PWA) - it loads faster (under 2s), secured against cross-site scripting (XSS) attacks, installable on mobile phone and computer, and works without network or data connection.

Its user interface (UI), content structure and hierarchy are properly designed to reflect the brand and what they offer, increasing user engagement and conversion.

The website performance score was improved from 55% to 99% on mobile and 80% to 93% on desktop respectively with onpage and technical SEO issues fixed, and the website was successfully index on Google.

Their online presence was established, we were able to get them to rank on #1 on Google Maps for some of their targeted keyword (eg 'gas plant installation in warri') using Local SEO strategy.

You can visit the new website - www.workhorsetechltd.com

Our tribe speaks

I found Simtech Creative when I was trying to get my company Work Horse Tech Limited online.

We discussed about my website and the digital marketing services that will enable my company get online visibility, we reached an agreement on what we need to do, I was also given a payment plan that was cost effective.

Simtech redesign my company logo, design a new website that loads faster, created Google Business Profile, Facebook, Instagram and LinkedIn pages for my company.

The results was great, beyond the bench mark we had initially.
I recommend you do business with Simtech Creative anytime.
- Okezie Emmanuel,
Work Horse Tech Limited.